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Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
Publisher: Berrett-Koehler Publishers, Inc.

I didn't make this decision lightly. What to consider Hello, I have a question about choosing a name for the second non-test account – is it okay to use real names? I had everything setup under the name Modern Mint Designs. What is the second account for? Thanks for a great post, Kristen! Google is super smart now and if people know your name, google can pretty much get them to your site, even I ended up sticking to my blog name/brand I've build over a few years “Healthy Chicks” because I feel like it's catchy, quick & in line with my target Market. I'm also confused as to why we have a test account. Feb 12, 2013 - There's over 4,844 comments and people are having awesome breakthroughs :)! Using google analytics, I've noticed that lots of people end up on my site by simply typing my name, misspelled, into google. I didn't know how bad my fear of heights was until I saw that diver pic, LOL. #2 by Stina Lindenblatt on March 25, 2011 - 1:56 pm. Jan 27, 2011 - The Hubs Academy – Micro-Branding – User names and how simple details can influence visitor interaction. Jan 9, 2014 - I recently changed my business and blog name from Modern Mint Designs to Shanice Cameron Design + Blog. Mar 25, 2011 - If my name is Inga Skjold, all someone needs to remember is my name begins with “Skj…” and the Amazon search engines will deliver them right to my books. My name is boring—Okay, our name is only half of the brand. Are we meant to keep using both accounts? I had created a 'test account' or an account to 'write things on, I may not necessarily want associated with my name'.